Facebook as Symbolic Interaction: Using Social Media to Engage Students in the Academy

In Fall 2008 Abilene Christian University became the first university in the nation, perhaps the first in the world, to have a dedicated Facebook application. ACU and software development company Inigral partnered to create an app that integrates the academic and social functions on Facebook. During a recent testing session students weighed in on the pros and cons of an academic Facebook app. This presentation will demonstrate the app, as well as discuss student feedback to the application.

View video recording of this session.